Background of the project
Currently, international politics is becoming more polarized. Mainstream markets such as Europe and the United States have tightened trade restrictions against China. The external environment has changed dramatically, and the international economy has generally shown a downward trend. In addition, the COVID-19 epidemic is spreading rapidly around the world, causing a huge impact on the global economy and trade. It has a significant impact on foreign trade companies, directly leading to a reduction in orders; industrial and supply chains being blocked; trade costs rising rapidly; corporate capital chains being under pressure, etc. But at the same time, it has also given rise to new demands for economic growth, and new foreign trade formats such as digital trade and e-commerce have developed rapidly.

In order to further promote the high-quality development of new cross-border e-commerce businesses and models, the "Sixth Global Cross-Border E-Commerce Conference" will be held in Zhengzhou on May 10. This conference is hosted by the Henan Provincial Department of Commerce, Zhengzhou Municipal Government, China International E-Commerce Center, China Association for Trade in Services, and the International Trade Cooperation Research Institute of the Ministry of Commerce. It is a high-standard national event.

Africa is an important base for the “One Belt and One Road” initiative and one of the important themes of this conference. It has a huge market of more than 1.4 billion people and has strong market demand for clothing, consumer electronics, mechanical equipment, automobile and motorcycle products, hardware accessories, daily household products, and motherboards. There is widespread demand for products such as baby products, beauty and fashion. The African market has huge potential and is an important destination and popular area for Chinese companies to go overseas.

African branding has become an important opportunity for companies to go overseas in Africa. Branding has become an important strategy for enterprise upgrading and development in the future. How to truly transform the production advantages, creative design, product research and development and supply chain advantages of products into the core value of the brand, constantly precipitate and enhance the premium space of products, and create marketing for the entire brand operation. The system has become the focus of current enterprise transformation and upgrading.

Amanbo, as a key project of the Ministry of Industry and Information Technology’s cooperation with Africa, a strategic partner of the Henan Provincial Department of Commerce, a co-organizer of the China-Africa Cross-border E-commerce Forum, and the organizer of the China-Africa Cooperation Achievements Exhibition Area at the conference branch, in order to help local brands go overseas in Africa, To promote corporate brand building, this service plan is launched based on the Amanbo OSO three-dimensional digital marketing solution and combined with the conference's professional forums and exhibition activities.

Six major service contents for brands overseas in Africa
Strategic cooperation signing: At the China-Africa cross-border e-commerce forum at the conference, Amanbo signed a contract with corporate representatives on corporate brand overseas projects in Africa;
On-site exhibition display at the conference: Exhibitions and displays of corporate and brand products will be held at the branch venue of the "6th Global Cross-Border E-Commerce Conference". A 10-square-meter corporate brand display area will be provided for the "Global Cross-Border E-Commerce Conference" China-Africa Cooperation Achievements Exhibition Area. The design and construction of the exhibition area will be arranged by the organizer. Conference exhibition display time: 2022.05.09-2022.05.11 On-site exhibition location: E Trade Expo Center, Zhengdong New District, Zhengzhou City
Live broadcast activities and resource docking in African countries: Live broadcasts and other methods will be used to help enhance the influence of corporate brands and promote companies to conclude transactions. It is expected that ambassadors from 15 African countries will visit the conference and exhibition site.

Online exhibition display: Amanbo international station and national station platform service Amanbo online exhibition channel will conduct marketing and promotion simultaneously for three months

African offline exhibition hall exhibition display: Amanbo offline exhibition hall provides 3-month display and promotion services for corporate brands and products (limited to South Africa or Kenya).
Provide accurate offline promotion services in Africa for three months, promote and help enterprises and brands conduct localized marketing overseas, accurately connect and expand local governments, business associations and customers, fully demonstrate brand strength, establish brand influence, and effectively help The company reaches a deal, allowing the company to feel the real services and benefits.

Innovation and value
Exhibition format innovation: Realize the online social offline (OSO) integration of exhibition displays, online platforms, social promotions, offline exhibition halls and local promotions, etc., to effectively help enterprises build transaction trust.
Technological innovation: Combined with the Amanbo digital marketing platform to build an innovative marketing service system, and open up the exhibition promotion platform and digital trading platform to achieve exhibition and sales integration; reuse existing business resources to help merchants accurately match customer resources.
Model innovation: With lower costs and richer forms, through the Amanbo OSO three-dimensional traffic diversion and marketing platform, it provides enterprises with a window for company and product display, as well as a channel for product localization promotion and sales.
Provide enterprises with a national platform and overseas resources for product and brand promotion.
Help companies quickly expand the African market and land in target countries, reducing trial and error costs.

service fee
Service fee: 100,000+ service value, event promotion price is 28,800 yuan.

service fee
Service fee: 50,000 yuan