When "Made in China" meets the blue ocean of Africa, how can products move from "going out" to "selling well"? The answer may lie in the offline exhibition hall of Amanbo Shenzhen Africa Center. On August 8th (this Friday), this offline salon focusing on "practical experience in going global to Africa" will take you into this continent full of opportunities, and reveal the mysteries of product selection and market development through practical cases from the exhibition hall. Whether you are a new manufacturer eager to try or an experienced player seeking breakthroughs, you should not miss this "invitation with answers". Why is the offline exhibition hall regarded as a "golden springboard" for going global to Africa? In the African market, 90% of imported products come from China, but very few can really become "blockbusters". Different from blind trial and error, the offline exhibition hall of Amanbo Shenzhen Africa Center has long been an "outpost" for Chinese enterprises to understand the African market - it is not only a display window for products, but also a detector of demand, a filter of risks and a connector of resources. Understanding demand: The exhibition hall hides the "real preferences" of Africans The needs of African consumers are often hidden in details. In Amanbo's Nairobi exhibition hall, local women pay special attention to the "length of the dress hem" because they need to match it with traditional headscarves; the high attention to solar flashlights reveals the core demand for "battery life + energy saving". These "hidden demands" captured from interactions in the exhibition hall are more vivid than any online data. At this Friday's salon, we will analyze more "consumer codes" in the exhibition hall and teach you how to find the right direction for product selection from details. Avoiding risks: Small-batch trial sales make costs "controllable" Worried about overstocking due to large-scale stocking? The "small-scale trial sales" model of the exhibition hall has already provided a solution. A small household appliance enterprise tested 5 models of juicers through the exhibition hall, and finally locked in 2 models suitable for local fruits. This not only reduced inventory pressure, but also quickly captured 15% of the market share. At the salon, we will explain in detail the closed-loop logic of "exhibition hall trial sales - data review - mass production", so that every penny you invest can accurately hit the market. Finding differences: Competitors' dynamics are "under your nose" In the exhibition hall, which is an "industry information hub", the advantages and disadvantages of competitors are obvious at a glance. A mobile phone case seller found the pain point that "shiny surfaces are easy to scratch" from the best-selling products in the exhibition hall, and launched a frosted and scratch-resistant model accordingly, which instantly increased the premium space by 20%. At Friday's sharing session, we will teach you how to use the "competitor observation window" of the exhibition hall to create products with inherent competitiveness. What can this salon bring to you? It's not just about "listening", but more about "experiencing" - Exploration of the exhibition hall: Walk into the nearly 1,000㎡ offline exhibition hall, observe the display logic of categories such as solar products, household items, and small household appliances, and experience the real purchasing scenarios of African customers. - Practical sharing: Senior consultants from Amanbo's operation department will combine exhibition hall cases to analyze the successful codes of localized transformation such as "how products go global" and "multi-language manuals", letting you understand that "marketable" is more important than "sellable". - Face-to-face resource connection: The professional team of Amanbo platform will introduce in detail the functions and services of the offline exhibition hall, including how to promote products through the exhibition hall and how to use platform resources to improve sales performance.